TikTok is in the early stages of implementing augmented reality effects into its app to allow users to enjoy immersion into a virtual world.
This new feature is called Camera IQ, and it’s available for download to Mac computers which allows users to use AR effects without writing their computer code. This is a huge step forward for TikTok, AR, and advertisers that want to bring their advertising to the masses through this app. This new feature results from a considerable investment that builds on the AR experience desired.
Collaboration with Specific Customers
The various TikTok ads seen on this app are much better than before. The use of AR effects for this social video app uses the Camera IQ software tools. This new feature, which launched on April 28, brings advertising from several customers, including Warner Bros., Cartoon Network, and Estee Lauder’s Smashbox, to create branded AR content on this social video app. This new version of reality brings users into the experience to make much more entertaining and immersive ads than ever before. This new AR creates a powerful way for brands to interact with customers by tapping into trending content and viral moments.
How Will TikTok Take a Cue from Other AR Uses?
TikTok implements augmented reality effects into its new programming to allow advertisers to use this feature to grab users’ attention better than before. How can this app learn from other technology uses that we already see?
Ready Player One: Facebook AR Access
The Ready Player One movie posters got the AR treatment. All audiences had to scan the sign using the Facebook app and access unique 3D content. There was no need to download the movie app, but they could access this content by scanning this code. Will TikTok offer something similar with a code that can be used to see more immersive advertising?
Virtual Clothing Fittings
Could the outfits you see some TikTok influencers wearing be used as part of this AR movement. When clothing companies advertise utilizing this process, you might find that you can virtually find out if the clothes will fit you. Let the app scan you using AR technology and find out if the size you need is available for you to purchase when you want a new outfit that you’ve seen on this app.
Elevated Shopping Experiences
Social shopping is going through the roof, and both AR and VR technologies offer immersive experiences where consumers can virtually experience the products for sale. TikTok could be the place where you see augmented reality technology provided to allow you to do some shopping and testing of products that will enable you to see how the products work with virtual testing. This works for smaller retail items and oversized items, including cars and trucks that you might want to drive. This is the next step for social media marketing, and these innovations will elevate the online shopping experience.
Home Depot Shows You the Paint Colors in a Home
You can use the Project Color app, which uses patented technology to show you what paint colors will look like in a home. This technology takes lighting, objects, and shadows into account to give you a full view of the paint’s appearance in your home. This app transformed into the Home Depot app in 2017 instead of keeping it as a separate app. This could be precisely what we might see with TikTok and these new virtual experiences.
Video Games Like What Pull & Bear Offers
Pacific Game is an AR game created by Pull & Bear through its collaboration with Facebook’s Creativity Shop. This game gives users a virtual trip from California to Tokyo that responds when users move their heads. Could we see similar qualities come from TikTok with hits and the new implementation of augmented reality effects? This social media app could undoubtedly add the benefits of games and immersive experiences in more than just the advertising but through the expertise offered when users enter the app and use this technology.
IKEA Allows You to See Furniture in Your Space
The IKEA AR smartphone app allows you to take photos of your home and then swipe through the different categories of products offered at the store. This means you can see the items in your home and enjoy how they look in your living room, bedroom, or outdoors. Will some of these furniture companies begin to use TikTok for advertising and add the benefits of AR immersive technology that aids consumers in seeing how many items will work and look in their homes when they want to go shopping through social media apps?
On-Demand Experiences are Ideal Through AR Technology
We can see programming combined with the ads using advertising and AR technology. Today, when you watch a ballgame, the action continues on one side of the screen while ads are playing. This may be one of the simplest uses of AR technology, but it’s highly effective. While it might not apply to TikTok as augmented reality for this app, it could offer some uses that make sense. Maybe this app will find a way to provide a split-screen with action on one side and advertising on the other.
Learn About the Next Movie Through AMC
The AMC app offers an easy way to use AR technology with a simple scanning of the code on the posters at the theater. Once scanned, the user will gain information regarding the movie advertised. TikTok could be where most AR programs take you when you watch a code. This would happen if the advertisers were using this social media app to advertise the movie.
Will TikTok use the benefits of augmented reality to offer more immersive advertising technology through this new Camera IQ feature? Expect this programming to grow and improve quickly.
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