When GM partnered with Google back in 2019, neither company did so intending to take on Apple – but that’s what they’re doing today by phasing Apple CarPlay and Andriod Auto technology out of their EVs.
Starting with the 2024 Chevrolet Blazer, Chevy dealers will need to explain GM’s new built-in infotainment systems to customers interested in electric vehicles.
So, for now, let’s find out what the new system is meant to do and how this can benefit customers – and Google – in the future.
What Do Apple CarPlay and Android Auto Actually Do?
Apple CarPlay and Android Auto let their users connect their smartphones to their cars so that the smartphone’s screen is shown on the vehicle’s dashboard display.
This means you can exchange your car’s built-in system for your phone. You can use your phone’s navigation system, make calls through your phone service, and listen to music with apps like YouTube and Spotify.
By removing that technology, GM ensures you can only use their own infotainment system – the one they’re developing with Google.
What This New System Will Do – and How Long
This new system is just like any other car infotainment system, except that it exclusively uses Google.
From Google Maps to Google Assistant, every app and service will be powered by Google – which means all your information will be sent to or go through Google’s system, too.
According to GM’s chief digital officer, this was done so electric vehicle features wouldn’t depend on people having cell phones. It’s also part of GM’s strategy to make its EVs the platform for digital subscription services.
So how does this benefit customers? And what do Google and GM get out of it?
Benefits for Customers – and for GM/Google
Customers get access to Google’s extensive services from their car, free for eight years. They also get to use a vehicle that isn’t tied directly to their cellphone, as many cars are these days with features like remote start and electric alarm systems.
GM also says you can still connect your phone to your car with Bluetooth, so you can still use that great Spotify playlist and take calls on the road.
So what do Google and GM get?
First of all, your information – Google can go toe to toe with Apple in collecting your data, from travel habits to music tastes. GM benefits from this information, too, by finding out how you drive and charge your EV.
Secondly, GM and Chevy dealers get to sell you a subscription you don’t get to say no to – Google services. They’re free for eight years, but after that, you must pay to continue using the built-in infotainment system sold with the vehicle.
What Can Customers Do if They Don’t Want This New System?
The good news is that if you don’t like the idea of this new Google system, it’s only on GM’s electric vehicles. If you want to avoid the hassle for now, just buy a gas car.
But if you’re interested in the new system, you can find it starting in 2024 at Chevy dealer showrooms offering the Chevrolet Blazer!
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