How A Clear Landing Page Can Increase Sales

Do you have a clear message on every landing page you create? Do these pages help you increase sales the way you need them to?

What do they see when an online user is sent from an ad, a social media post, a video, or anywhere else you’ve put the link to your landing pages? Are they brought to a relevant page and offered the information they desire, or are your pages unorganized and obscure? A clear message will keep readers on your pages far longer than one that’s unrelated and unclear.

How Does Page Traffic Increase Sales?

The users who visit your pages are looking for information or products you sell. Wherever they have come from to reach, or land, on your specific pages, you want to convert their visit into sales. This is called a conversion rate. Unbounce performed a survey and found that an average conversion rate is only 9%, which sounds low. Still, the survey used a large pool of data across several industries, giving it great credibility. This means you’re not going to see sales with every user who visits your pages, but you might be doing pretty good if you can get to this 9% rate.

How Can You Make Your Landing Page Messages more Clear and Concise?

Often, we try to put too much information on a page and forget that we need to focus on a particular group of people. You can target an audience that relates best to the places where your pages will appear by thinking a little differently. Let’s look at a few tips to help you reach more sales and offer a more explicit message to your audience.

Are You Ready to Go Fishing?

What does fishing have to do with sending a clear message? How can you improve a landing page if you’re thinking about sitting on a boat with a line in the water? That line in the water is precisely what you need to make a better page. It would help if you started with the end in mind. This means you want to think about the type of audience you’re trying to attract and work backward. Good anglers don’t go to the lake trying to catch every fish. They know which fish they’re after and use the right bait to bring those fish to their boat. Typically, they only have one line in the water at a time, which means one piece of appeal and one chance to catch a fish. The same goes for your landing pages.

To begin with the end, you need to think about the target audience and the objective of your landing page. Consider things like:

• Who do I want to read this page?
• What issue does this audience face that I’m addressing?
• What purpose does this page serve?
• What do I want readers to do before they leave my page?
• What is the tradeoff for their action?

Do You Have Their Attention?

Does your headline get the readers’ attention, or is it bland? If you’re offering a list of things for the reader, you might not find as many visitors to your site as if your headline told them how that list would help them. Your headlines need to have power. This power needs to be as strong as the tabloid magazine headlines in the grocery store checkout line. You see compelling headlines everywhere, but do you know how to craft some of these yourself?

If you’ve struggled with headline construction in the past, there are three tried and true formulas that get the attention of many readers. They almost can’t resist themselves and must read more when you give them these headline constructions. They are:

• How To headlines –how to do just about anything you can think of
• List headlines –A certain number of ways to handle something or do something
• That 1 Thing headlines –This is where you point out one specific feature of a product or service that makes it stand out

These headline formulas work, but you’ll want to develop some other compelling ways to construct headlines that will work great for you.

Have You Given Your Audience Something to Watch?

You’re writing many words; maybe you add an image or two, but you need a video to send your landing page over the top. You want to send a clear message with your landing page, and a video with examples of what you’re talking about will send it over the top. There are many benefits to having videos in your content, most of which has to do with your audience’s attention span and desires.

Whether you find a video that someone else has published and get their permission to use it or create your videos doesn’t matter. If you have an example of your landing page message, you can make things better for your audience with videos. Here are some of the benefits videos offer your landing pages.

• They give a visual representation of your message. This means users can see you, your products, and your services
• Videos make it easier for your audience to understand what the page is about more quickly
• They show what you’re offering and bring your message to life
• Videos add a higher degree of understanding to your message

Now, Clear Up that Landing Page Message

Every time you build a landing page, you need to think of three things that should be part of your message:

• 1. Go Fishing –what is your target audience, and how should this message come across
• 2. Build Compelling Headlines –How are you grabbing the attention of your audience
• 3. Give Them Something to Watch –Enhance your message with videos

There’s no guarantee you’ll get to a 9% conversation rate with these three tips, but you will see a higher conversation rate than before and will likely see more sales when you apply these three aspects to each landing page.